For us, it’s pretty simple.  Craftsmanship has many aspects, but there is one that is the most essential: Pride.

Because our people are so “hands on” in the making of every Fleurette garment, and each coat is a singular reflection of their skill and years of experience as designers, patternmakers, tailors and seamstresses (for some a profession that often goes back many generations in their family), they can’t help but take a tremendous amount of pride in what we make. When the sewing is complete, we become our own most exacting critic – Simply put we are not satisfied until we deliver the most beautiful and highest quailty coat Made in the USA!

 This is the foundation of our company and the FLEURETTE brand.  As Stanley Blum our CEO and fourth-generation outerwear manufacturer likes to say,“ Attention to detail and Nothing more, nothing less”.


We travel the world in search of the most luxurious fabrics to utilize in the manufacturing of our FLEURETTE coats. Cashmere, Camel Hair, Alpacca, and Virgin Wool are just some of the fabrication used in the creation ofour collection. Over the years FLEURETTE has cultivated relationships with some of the worlds finest fabric mills.

Our partnership with Italy’s Loro Piana is one of our most cherished. For six generations, Loro Piana has provided fine cashmere and worsted fabrics to the world’s most demanding and sophisticated consumers.The Loro Piana name has become synonymous with the manufacture of exquisite Cashmere & Wool products. Originally from Trivero, Italy, the Loro Piana family started as wool merchants early in the nineteenth century. In 1924, the current company, Ing. Loro Piana & C., was founded by Pietro Loro Piana in Quarona in Northern Italy. By 1941, Pietro's nephew, Franco, had assumed responsibility for the company and after the war, the firm began to establish its reputation as a supplier of superior wool and cashmere textiles for a growing haute couture industry.